Marketing High Technology Services by Colin V. Sowter

Cover of: Marketing High Technology Services | Colin V. Sowter

Published by Gower Publishing Company .

Written in English

Read online

Subjects:

  • Engineering: general,
  • Information technology industries,
  • Sales & marketing management,
  • Service industries,
  • Business & Economics,
  • Technology & Industrial Arts,
  • Business/Economics,
  • Engineering (General),
  • General,
  • Consulting engineers,
  • Customer services,
  • High technology industries,
  • Marketing

Book details

The Physical Object
FormatHardcover
Number of Pages245
ID Numbers
Open LibraryOL10638487M
ISBN 100566082373
ISBN 109780566082375

Download Marketing High Technology Services

Feb 19,  · The only comprehensive marketing strategy book by an insider, Marketing High Technology looks behind the scenes at industry-shaking clashes involving Apple and IBM, Visicorp and Lotus, Texas Instruments and National Semiconductor.

He recounts his own involvement in Crush, Intel's innovative marketing offensive against Motorola, to demonstrate Cited Marketing High Technology Services book Feb 19,  · Marketing High Technology - Kindle edition by William H.

Davidow. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Marketing High Technology/5(29).

MARKET: Marketing of High-Technology Products and Innovations provides comprehensive coverage of the latest academic research and leading-edge business practices to prepare readers for the unique challenges they will face when marketing high-tech products and services.5/5(2).

Despite its increasing importance in today’s business environment, the marketing of high-technology products and services is not covered in many marketing curricula. This book focuses on the unique characteristics of the high-tech environment and the marketing challenges those characteristics pose.

Readers will learn best-practices high-technology marketing-adaptations to standard marketing practices for success in high-tech markets. Chapter 1 – Introduction to the World of High-Technology Marketing.

rule of venture capitalists. Out of 10 investments, they expect 4 to fail, 3 to break even, and 3 to generate profits exceeding all the losses on the other 7 projects.

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This book has dozens of useful insights for how to produce really good writing content. Sep 05,  · Hinge’s ongoing High Growth Study is tracking those trends — and identifying the evolving strategies and tactics favored by high-growth tech firms compared to their slower-growing peers.

Download the High Growth Study: Technology Services Edition. Consider, for example, the top five marketplace threats cited by technology services firms. The Role of Product Management in the High-Technology Company Developing Services as Part of the High-Technology Product Strategy Unique Characteristics of Services: Implications for High-Tech Marketing Intellectual Property Considerations Types of Marketing High Technology Services book Property Protection Jun 30,  · Cutting-edge treatment of the marketing of high-technology products and innovations.

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Jun 25,  · Some of these books explain how technology has changed the strategy and tactics of marketing, while others are timeless observations about human nature and group behavior. While his book. Prerequisites: Marketing Concepts. High School Advanced Marketing Curriculum.

Course Description: This course builds upon the ideals taught in Marketing Concepts and is an advanced course for students interested in taking their marketing skills to the next level and. Role of technology in service marketing.

The role of technology and physical aids in service delivery system are summarized below: 1. Easy accessibility of service: Internet based companies find that internet makes offer of new services palmbeach-jeans.com Wall Street Journal offers an interactive edition where customers organize the newspaper’s content according to their needs.

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Get unlimited access to all of our exclusive marketing resources. Go PRO Today High-Tech Marketing: How-to articles covering the latest marketing tactics, tips, and strategies. Concludes with the paradoxical relationship consumers have with technology and implications for high-tech marketing (previously in Chapter 12 in the second edition).

Chapter 8: Technology and Product Management. Contains new material on the opportunities and challenges for companies presented by digital convergence trends. A key contribution of the book are the Technology Expert’s "Views from the Trenches." High-tech marketing experts from Intel, IBM, Agilent, Foveon, Hewlett-Packard, and others, offer their insights about best-practices marketing in their companies/5(21).

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Jun 14,  · Marketing of High-Technology Products and Innovations Jakki J. Mohr Chapter 6: Understanding High-Tech Customers Use technology from cell phones and pagers to online services primarily to gain career edge. GADGET-GRABBERS: They also favor online entertainment but have less cash to spend on it.

Motarme NUI Galway Technology Marketing. Mar 01,  · Scott: Marketing has fundamentally become a technology-powered discipline, and it’s leading to the rise of new kinds of marketing professionals.

A marketing technologist is a technically skilled person who designs and operates technology solutions in the service of marketing. This isn’t just about embedding IT services within marketing, though. For the past 17 years, Robin Robins and the team at Technology Marketing Toolkit have had one singular focus: to develop highly effective marketing and sales-generating systems specifically for MSPs, VARs and IT services firms.

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key elements of the services marketing mix (collectively referred to as the 7 Ps) and presents the organizing framework for the book. • New applications of technology—from Internet-based strategies and biometrics, to search engine optimization, Twitter, and M-commerce—and the opportunities.

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We can help with all of it. The only comprehensive marketing strategy book by an insider, Marketing High Technology looks behind the scenes at industry-shaking clashes involving Apple and IBM, Visicorp and Lotus, Texas Instruments and National Semiconductor.

He recounts his own involvement in Crush, Intel's innovative marketing offensive against Motorola, to demonstrate /5(28).

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23 The marketing of services Adrian Palmer Introduction The development of the service economy Services and consumer value What are services.

Classification of services The services marketing mix Managing the marketing effort Book. Michael J. Baker. Excitement on new marketing technology touchpoints is high but spend differs. Still, the discrepancies between US and international marketers seem pretty striking. The only thing they tend to agree on is an excitement regarding the many new touchpoints and interaction opportunities brought upon us by new marketing technology.

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